pay per performance seo sometimes known as pay on results SEO, or performance-based SEO, is a payment model that guarantees you just pay for SEO services once you start seeing results. On the off chance that you're a business owner, you're presumably thinking, 'that sounds amazing.'However, While the promise of possibly paying for SEO while it's working is a mouth-watering offer, the harsh truth is that is not how SEO works as a general rule. Several risks go with using pay-for-performance SEO, and it means quite a bit to know what to search for while hiring an SEO organization.